
The “E” in MICE: Making a Statement, Not a Mess
It’s MICE Monday again! For anyone just tuning in, we’re decoding MICE travel—Meetings, Incentives, Conferences, and Exhibitions—to show how each type of group travel works and why it matters. Today we’re on the ‘E’ for Exhibitions & Events. Trade shows and expos are where brands shine—or stumble. Done right, they’re